Wanting to reach out to younger female consumers, Taaga, Aarong's sub-brand's briefs are always open to playful, experimental imagery. The brief was simply to capture a youthfully spirited audience.
Our answer was to make fashion films that tied in with the photographs in each seasonal campaign. Combining illustration with photography and with short, punchy videos, we showcased the clothes through fun storytelling. and youthfully spirited personalities.
WHAT WE DID