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The Brief:
To highlight and showcase the embroideries and motifs used in the garments for Aarong's seasonal collections. Using minimalist yet fun set designs , our approach was to create movement and a sense of wonder.
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The Result:
We combined fashion stills with short and punchy fashion films that got millions of views, increasing both sales and interest in Aarong's campaigns.
WHAT WE DID
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Creative Direction
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Photography

D2L2-5907-Edit_s
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Aarong-Boishakh-2015_5
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Studio Inku is a visual communications agency based in London working with global brands and organisations. We offer creative services for authentic storytelling.
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