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The Brief:

To highlight and showcase the embroideries and motifs used in the garments for Aarong's seasonal collections. Using minimalist yet fun set designs , our approach was to create movement and a sense of wonder.

The Result:

We combined fashion stills with short and punchy fashion films that got millions of views, increasing both sales and interest in Aarong's campaigns.




  • Creative Direction

  • Photography

studio inku logo using three fish making a triangle

Visual communications led by Inshra Russell, a designer and illustrator based in London. Working with global brands and organisations, I help breathe life into great ideas.

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