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The Brief:

To highlight and showcase the embroideries and motifs used in the garments for Aarong's seasonal collections. Using minimalist yet fun set designs , our approach was to create movement and a sense of wonder.

The Result:

We combined fashion stills with short and punchy fashion films that got millions of views, increasing both sales and interest in Aarong's campaigns.

 

WHAT WE DID

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  • Creative Direction

  • Photography

D2L2-5907-Edit_s
D2L2-5907-Edit_s

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Aarong-Boishakh-2015_5
Aarong-Boishakh-2015_5

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L3-5075-Edit_s
L3-5075-Edit_s

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D2L2-5907-Edit_s
D2L2-5907-Edit_s

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