You never know what clicks

Co-founded children's publishing company
Guba Publishing makes children's books, flashcards and posters inspired by Bengali culture.

Noticing the lack of bilingual Bengali books for children, my childhood friend Raya Rahman and I decided to make it ourselves. We wanted our children to learn Bengali and be close to our Bangladeshi roots. In 2017 we established Guba Publishing, commissioning talent to create stories that spark joy. Our products are being sold in Bangladesh, the UK and the USA via independent retailers and on Amazon. We have worked in partnership with Save The Children to make a picture book, The Unexpected Friend, A Rohingya Children's Story, about Rohinya children living in Kutapalong Refugee Camp in Bangladesh. 

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Campaign-Producer for Aarong
Aarong is Bangladesh’s largest fashion and lifestyle retailer. Established in 1978, it is owned by BRAC, the largest NGO organisation in the world. 
Tamara Abed, Senior Director of BRAC says,
"Over the past decade we have collaborated with Studio Inku on several projects which include some of our top performing advertising campaigns for our fashion and lifestyle brands. In particular, our fashion films with Inshra’s concept and direction has always crossed 1 million views on Facebook. Her creative vision combined with her technical expertise in filmmaking and photography has resulted in striking imagery for our brands. We have been very satisfied with the final outputs and the efficiency towards meeting our tight deadlines. Inshra has certainly set new benchmarks for the industry and we hope to work on more projects with her in the future."

Since 2013 Studio Inku and Aarong have created 13 photography campaigns and made 10 fashion films, which have been viewed by millions. From concept to pitch treatments, layouts and storyboards, I photographed, edited and produced creative seasonal campaigns for fashion and homeware. 

This is my favourite fashion film that I made for Aarong.

Photo of Inshra by Gavin Fernandes
Multi-Cultural Magic Realism
I approach my work as both master and student, studying and producing as much as I possibly can.
I did a BA (Hons) in Fashion Photography from London College of Fashion and a Filmmaking Diploma from London Film Academy. My aesthetics are influenced by art, music, films and culture from around the world. I love the films of Satyajit Ray, Mira Nair, Stephen Chow, Hayao Miyazaki, David Lynch, Bert and Bertie. My favourite band is Talking Heads and my favourite musician is JJ Cale. Favourite art movement: Surrealism. I always intend to create work that is simple and effective. And sparks joy.
Here is a short film I made that does just that. It's called The Singing Teacher.

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