The Brief:
As part of their 25 years celebratory campaign,The Women In Mental Health Special Interest group wanted to create a short to highlight the challenges and celebrate the profession. The process involved adhering to lockdown rules, and doing zoom interviews of 25 psychiatrists. This was edited into a 6minute story that used their voices over animation.
The Result:
Featuring a 'growth' theme for the animation and an uplifting colour palette of bright orange, pink and purple, the voices were carried together with a subtle piano and cello score. It was released for International Women's Day and got over 1K views which is 2x times above average for videos viewed on the college channel.
WHAT I DID
____________________
-
Logo Design
-
Creative Direction
-
Direction
-
Co-editing
Visual communications led by Inshra Russell, a designer and illustrator based in London. Working with global brands and organisations, I help breathe life into great ideas.