The Brief:

As part of their 25 years celebratory campaign,The Women In Mental Health Special Interest group wanted to create a short to highlight the challenges and celebrate the profession. The process involved adhering to lockdown rules, and doing zoom interviews of 25 psychiatrists. This was edited into a 6minute story that used their voices over animation. 

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The Result:

Featuring a 'growth' theme for the animation and an uplifting colour palette of bright orange, pink and purple, the voices were carried together with a subtle piano and cello score. It was released for International Women's Day and got over 1K views which is 2x times above average for videos viewed on the college channel.

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WHAT WE DID

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• Logo Design

• Creative Direction

• Direction

• Co-editing